d freemont 10111 Swiss Watch : R3000.00

dfreemont Orange 10111

10111 – The Zip Code for Rockefeller Center

400 unnumbered watches were made/100 of each colour
ETA 2824, 25 jewel automatic
Sapphire crystal

R3000.00

“The original New York watch was advertised and named “Rockefeller Center”. After several months of advertising, we were notified by the attorneys for the Rockefeller Plaza complex that we were not permitted to name a watch after their protected site. This was an initial shocker for the new company. D.Freemont watches sought a new avenue for naming their watches. We chose zip code numbers which led to our adopting zip code names for most of our watches. The 1st was the remake of the Rockefeller Center which now became the “10111” the zip code for that restricted area. next, the Rodeo Drive “90212” for Beverly Hills, CA, and even the Barcelona Moon Phase “08010” for the Cathedral location in Barcelona, Spain.”

http://www.dfreemont.com/rockefeller_series.htm

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